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How to Improve the Appeal of Your Vacation Rental Listing

The first crucial action a holiday rental host must take is to create a listing. Since they have gained the trust of countless tourists over the years and continue to be some of the most popular platforms for those wishing to rent a place to stay on vacation, vacation rental websites can be one of the finest methods to do this. In fact, iRenting, one of the most well-liked models, receives over 90% of bookings made through vacation rental sites.

Here are some recommendations from UpperKey to bear in mind if you want to establish your first listing or are seeking for new methods to enhance your existing listing and obtain more bookings.

living room with blue velvet chairs, a wooden table with a white vase and flowers and a cream console with plants
Optimizing your vacation rental listing will lead to more bookings and revenue.

Things to Put in Your Listing

Your listing's contents will provide prospective visitors a better idea of what to expect during their stay with you.

Whether you provide long-term leases, short-term leases, or both should be made clear. You could also wish to give prospective customers further clarification on what a long-term lease entails. If you are renting out a single room or the complete house, be sure to describe what kind of property you are offering. Additionally, you should put a geographical pin so that potential visitors can quickly see what amenities, attractions, restaurants, and other points of interest are nearby and make sure it is apparent how many people may comfortably be accommodated in the home at one time. Describe any extras your rental offers, such self-check-in, free parking, and anything else. Finish out your ad by giving a thorough description of the property.

Don't stop with the essentials; get inventive and give your visitors more details about the kind of experience they may anticipate when they stay at your vacation rental.

Take and post excellent pictures and videos

It's crucial for potential guests to be able to visualise their stay in the house, regardless of how well your short-term rental is described. And frequently, the easiest way for them to achieve this is by viewing some fantastic property images.

Taking appealing images for your rental listing is not difficult to do yourself, and many property owners even use their smartphones to post them. Services like Airbnb property management Paris may assist with this. Any pictures you take of the place have to reflect the personality and design of the house.

Consider adding a few finishing touches before shooting images to emphasise the cosy and homey atmosphere of your rental, such as scatter cushions and throw blankets on the sofa or fluffy robes hung in the bathroom. Adding flowers to your rental can also offer a splash of colour and improve the photos. It should go without saying that the pictures you shoot ought to be of a good calibre and adhere to a consistent aesthetic.

A picture may be worth a thousand words, but video tours speak volumes. Making a virtual tour of your property might be a great way to increase bookings.

living room with a tan sofa, bookshelf with plants and watering cans and a framed map on the wall
Presenting your property in its best light with a professional vacation rental photo shoot will lead to more clicks.

Clarify the house rules

The majority of visitors anticipate that they will have to accept certain laws or rules before renting a vacation home. This is particularly true in the Proptech sector, where a lot of reliance is placed on visitors to check themselves in and take care of the rental while they are there. It's a good idea to include your policies and rules in the listing so that visitors will be aware of what is expected of them before deciding to make a reservation.

You might wish to specify things like if you allow dogs, whether a deposit is needed, whether visitors are permitted while a guest is staying with you, and your check-in and check-out times.

Highlighting Features

When searching for the ideal rental property, the majority of travellers have specific criteria in mind; therefore, it's important to use your marketing talents when constructing your listing.

The first step is to decide who your ideal target customer is. Create your unique selling propositions (USPs) that will likely entice these visitors to make a reservation once you have a better understanding of the kind of individual who might like to visit and stay at your hotel.

If you market to business travellers, for instance, these visitors would probably want a location to stay that includes a relaxing workspace and a dependable Wi-Fi connection. Families, on the other hand, will look for accommodations that are kid-friendly, while staycationers who arrive by car will value free parking.

The major selling qualities that are most likely to appeal to your target guest should be highlighted in your rental description, titles, and images once you have identified who they are.

Be Up Front About the Drawbacks

The last thing you want is for visitors to arrive and be disappointed because they haven't got all the information or feel that some aspects have been misrepresented. It can be tempting to solely concentrate on all the advantages of your rental property to make it stand out from the competition.

As a rental host, it's critical to be open and honest about any drawbacks that can affect guests at the property, such as its location in a popular tourist area or the fact that it's an older building. Being honest might help you effectively attract the correct visitors for the rental, but keep in mind that what can be negatives to certain guests may be positives for others.

For instance, some people may intentionally seek out lodging in a bustling tourist area because they enjoy nightlife and want to take advantage of the area's busiest areas, while others may prefer a more tranquil setting.

Living area with a sofa bed and blue blanket, house plants and a gray stool
Show off the unique personality of your vacation rental with extra decorations or a themed decor.

Keep your prices current.

It's a good idea to adjust your pricing to take into account a variety of circumstances, such as seasonality, market swings, or local events, to maximise the value of your home. By optimising your price approach, this will assist you in generating the most income possible.

A excellent strategy to get more initial bookings from your listing is to add a discount for your first guests. Discounted listings will frequently appear higher in search results on many platforms, which can help you get off to a better start and get more traction. Additionally, you might provide weekly or monthly discounts to entice visitors to remain at your establishment longer.

It is crucial to be open and honest about your nightly rate, any early or late booking discounts, and the length of your stay. You should also regularly update these prices to reflect changes in the market, the time of year, and other factors.

Set Your Own Rules

Once your listing is complete, it's time to add the pertinent policies.

Your cancellation policy is one of the most crucial things to provide. A good cancellation policy will ensure that you are not missing out by guests cancelling at the last-minute. A flexible cancellation policy is a tempting choice to guests but will also protect you.

For example, you may wish to indicate that guests can cancel for free up until a specific time, after which they will need to pay some or all of the cost of the booking to guarantee that you do not lose out. It’s also important to add policies for any extra charges or fees that your guests should be aware of. You may charge an additional fee for any extra guests, or a security deposit that is taken when guests begin their stay at the property and refunded upon checkout providing that there is no damage or additional cleaning required. A security deposit shouldn’t be any more than twenty percent of the cost of the booking, as any higher could put potential guests off from booking your rental.

Promoting Your Listing

Once your listing is complete, you can make it more appealing by listing it on social media and asking for feedback. Along with getting feedback, sharing your listing on social media gives you the chance to get it out to a wider audience.

Many rental property owners who are just starting out with short- or long-term holiday lets will often have their friends and family as their first customers, and this can get you started as they will be able to recommend your listing to others. Along with posting your listing on your personal profile, you might also want to consider setting up a business page for your property. You can then use this to link to your listing on the various holiday rental sites that you use, and to connect with potential guests, answer questions, and build relationships.

With more and more people using holiday rental sites to list a property available for guests to stay in short- or long-term, it’s important to know how you can make your rental listing more appealing. By being transparent with information, adding professional photos, offering discounts, and more, you can attract more of your target guests to book.