When you are a property manager or owner of real estate, you no doubt have multiple channels to promote your home and thus attract potential customers. In addition, each distribution channel has its own advantages and promotion system.
But know that with booking.com you will enjoy many advantages on a very intuitive booking platform for owners.
Booking.com: what is it?
This is a platform that was founded in Amsterdam in 1996. Today it is a global network with an excellent reputation. Indeed, it is possible to use the website in more than 40 languages and each week an average of 4.5 million reservations are made among the 29 million advertisements on the platform.
What are the advantages of the booking.com platform for a landlord?
Booking.com is an online travel agency specialist with over 25 years of experience in the field. Beyond the gain in visibility that you will obtain, you can rely on a reliable and serious service provider offering many advantages:
If you ever encounter the slightest anomaly with your hosts, it is possible to join the platform 24 hours a day, seven days a week.
You decide the rental criteria for your property yourself in order to screen potential guests. Thus, you protect your residence in the long term.
Directly from Yahoo, Bing or Google, your ad is displayed and reservations can be made without any hassle on mobile.
You don't need to sign any contract for a long-term commitment. As soon as you no longer want to use the booking services, you can cancel as you see fit.
No additional costs will be charged to travelers by the booking platform. An interesting specificity, because this is not the case for all online travel agencies.
A little clarification regarding instant booking . Indeed, it is a mandatory feature introduced by booking.com. Indeed, as soon as a person makes the reservation of your accommodation for a seasonal rental, you do not need to approve the request, the reservation is made instantly. Consequently, the calendar is updated automatically and the reservation considered as recorded.
This is a peculiarity, because some owners prefer to have the freedom to confirm or not the reservation. If you need more flexibility, while having the peace of mind of a proper reservation, choose our UpperKey service. Indeed, our presence proved to be very useful in eliminating stress regarding seasonal rentals, while being supported by a team of experts in property management.
How does the booking platform work?
To maximize the performance of your ad on the booking.com site, it is important to master the many features of the platform.
The use of the instant booking channel
As explained above, instant booking is an obligation on the platform. So when someone is interested in your vacation rental, they have the option to book automatically and not wait for your confirmation. Even if you can refuse the potential tenant, be aware that you will automatically be charged cancellation fees.
If the refused tenant finds another location more expensive than yours, you must, in addition to the cancellation fees, pay the difference between the new accommodation and yours.
To avoid receiving unwanted people, specify directly on the site the type of guests you wish to receive. This will save you additional costs if you ever decide to cancel a reservation.
The booking site commission
Many online classifieds sites charge a guest commission to the host. But be aware that for booking.com, it is only the owners who will be charged. Regarding the amount, it will vary depending on the reservation, but generally an amount between 10 and 15 percent. Different factors affect the percentage taken by the platform, including the location of your residence.
However, the creation of your advertisement remains entirely free and invoicing only begins from the first reservation.
Some additional details regarding the description of your ad
Different information is required by booking , otherwise your ad will be automatically refused. You must indicate the number of bathrooms, the number of bedrooms, the cancellation policy applied as well as the arrival and departure times.
At a minimum, you must indicate 10 services and 10 equipment on your residence and provide at least 10 high definition photos. In addition, you will be reminded of these different obligations anyway when you create your ad.
But beyond the obligations to be respected vis-à-vis the booking site, choose your keywords correctly to attract as many potential customers as possible. With a judicious choice of the words you use, you will benefit from better SEO and therefore better visibility.
How do payments on booking work?
If you decide to use the booking platform, the acceptance of online payments is done directly via the payment portal. You decide the rates you apply to your accommodation in relation to the number of nights, per stay and per traveler. Thus, you configure the pricing yourself according to the options, in a very intuitive way.
How does the booking.com extranet work?
Booking: my owner account
First of all, it is necessary to create your booking account by correctly transmitting the various information to the platform. A specifically dedicated team will then ensure the veracity of the information you have provided. Following this, you will simply receive a confirmation email.
Once your establishment has been verified, you will be able to use the password and email you previously set up. With this information, you access your administrator dashboard. On booking, this table is called the extranet. An interface accessible seven days a week and 24 hours a day to manage your business as you see fit.
Indeed, you will be able to obtain payment information, check the availability and prices of your accommodation as well as update the information of your establishment.
Booking: owner login
Once my owner booking account has been obtained, all you have to do is log on to the extranet. To do this, you will go to the page http://admin.booking.com/ and enter the e-mail address in the "username" field. Then you enter your password and the connection is made automatically. If you have a preference on the language, do not hesitate to indicate it, which will greatly facilitate your navigation.
When this is your first time logging into the extranet on a new device, authentication will be required for security reasons.
You have three options:
Sending an SMS in the form of a six-digit code that you will enter on your new device.
A phone call in the form of an automatic call to give you a six-digit code.
Finally, a Pulse verification code. To use it, the Pulse application must be installed in order to retrieve your PIN code from the settings.
Without confirmation from you using the verification code, you will not be able to use the extranet booking.
How to optimize your listing on booking.com?
In order to improve your positioning on booking, it is imperative to stand out from the competition and be responsive.
Every request should receive an immediate response
You have to see the booking platform as an instant booking channel. Therefore, when someone contacts you, respond as quickly as possible with accurate information. Automatic replies can also be prepared in order to save time. However, if this task seems too tedious, because you do not necessarily have a lot of time to write to the potential client, it is wise to choose our UpperKey site.
Indeed, we have a dedicated team that will take over to respond immediately to each request you receive.
The need to transmit correct information
Even if the automatic answers seem, at first glance, a good solution, it is necessary to set up detailed information on your advertisement to avoid having recurring questions. To do this, you must put yourself in the shoes of the travelers and ask yourself what information will be useful.
By providing enough information, the potential customer will not waste time contacting you, because he will already have everything at his disposal.
The use of as many photographs as possible
When a traveler is looking for a seasonal rental, he needs to project himself into the house and see it from all angles. This involves the use of high definition photos and showing every corner of the residence. When equipment is present, reassure your customers with their photographs.
The greatest care on the equipment of the residence
When listing the services and amenities available for your vacation rental, be sure to list them all. Even if they are simple and common equipment, a doubt could arise in the customer if they are not mentioned. Do not hesitate to take a look at the competing advertisements to get a clear idea of what is expected.
But in general, the owner opinions on booking are unanimous, the platform remains very easy to use and profitable. An opportunity to seize to rent your property.