top of page

Maximise your rental income!

Why medium-term rentals can be better than long-term options.

Deciding the best way to raise an income from your vacation home or investment property is one of the big questions for current and would-be owners. Since the introduction of short-term letting platforms—and the higher rents and increased income they provide—filling apartments with a stream of tourist bookings has become incredibly popular and easy. Driven by sites such as Airbnb, VRBO, HomeAway, and even Booking.com, the tourist accommodation market has been inundated.



The amount of properties being converted to short-term tourist accommodation has forced governments to look at how it’s affecting both the culture of their capitals and biggest cities, as well as the impact on the residential market.


However, new laws have been implemented to accommodate the change. In many cities, easy-access short-term listings are regulated by the number of rentals a property can entertain in any one year. Those exceeding the limits must change the usage of the property to a business; responsible for higher costs and fees. Mid-term lets manage to bypass many of the associated problems, and at the same time, offer a few additional advantages to boot.



Illustration of a city skyline with regulations surrounding short-term rentals and residential properties
New regulations seek to balance the impact of short-term rentals on city culture.

The difference between mid term and long-term lets


Long-term lets


A long-term let is often seen as the safest and least effort opportunity for landlords. This type of let is typically a minimum 6 months or 12 months term, with a rolling month-to-month or yearly contract following the initial period.

Although the rent is significantly lower, occupation is a given. Finding new tenants is required much less frequently, and hopefully, they will treat it with the respect that their home—and your property—deserves.


UpperKey property management blue banner

Mid-term lets


A mid term let is generally accepted as one between 3 and 9 months. However, that guideline will vary from platform to platform and country to country. Mid Term rents are more and more popular.


Mid term or long term rental. Which pays off more? There is no clear answer for this question. Mainly because it depends on our expectations, apartment location, or atl least our free time. You can find your place as a more niche in your neigbourhood in term of rents for mid term. You can find higher prices and try to fight with them by different rental model. Choosing it`s model (vacation rentals / short term / mid term / long term) could be a challange.


Illustration of a person weighing options between mid-term and long-term rentals, considering factors like location, free time, and rental models
Mid-term rentals, lasting 3-9 months, gaining popularity in the rental market.

Check in guide | mid term rent


Covid-19 impact on short stay rentals

The Coronavirus pandemic has had an enormous impact on tourism and holiday stays. It’s going to be a slow journey back to what we were used to, and when it comes to filling those long-empty properties, the mid term lets offers investors, and owners access to a more-likely and readily available set of markets. Mid Term rents has not suffered as much as short term rental.


Illustration of investors and owners considering mid-term rentals as a reliable and accessible option
Mid-term rentals offer a more stable market amidst the impact of the pandemic on tourism and holiday stays.

Covid 19 impact on apartment rentals


1. Suffer less downtime


Depending on where a property is located, and the likelihood of finding suitable long-term tenants, an investor could experience lengthy periods of apartments standing empty while a new and appropriate tenant is found. With rent mid term, the owner knows when they need a tenant and can market for them in advance. Having a long-term tenant drop the news that they’re moving out often won’t allow the landlord the correct amount of time they need to find a replacement.


2. Achieve better rates


A mid term rentals will achieve a far better rate than a long-term let. The property will be rented fully furnished with services provided, each adding to the value of the rental, and bumping up the top line. It’s incredibly unlikely that a tenant will want to furnish a property for a six-month stay or welcome the inconvenience of having to source and connect each utility and service. If they can move in—and out again—with minimum effort and baggage, it’s worth the premium they’ll be happy to pay.


Image depicting a happy tenant moving into a mid-term rental with ease due to furnished and fully serviced property
Tenants prefer hassle-free mid-term rentals with utilities and services included, justifying the premium they pay.

Mid term = better rates


Take advantage of different markets


Given the tourist market is so unpredictable right now, markets that are considered more essential are those that landlords should be exploring to fill their properties in the current climate.


Business travellers


The working world is trying to reengage in life in a manner as near to normal as possible. With that, there are consultants, specialists, managers and teams who need to travel to new work opportunities, company headquarters or remote offices. And while they do, they need somewhere to stay. According to predictions, this is one of the most likely and quickest areas set for recovery. These types of tenants are likely to need several months of accommodation, making them an ideal mid-term let candidate.


Illustration showing business travelers seeking mid-term rentals for work-related stays, indicating a potential area for quick recovery
Business travelers seek mid-term rentals for work opportunities, creating a promising area for recovery.

Rental property for business travellers


Students


Interns and short-course students studying topics too impractical to carry out online will require accommodation for the duration of their studies. This has offered a steady market for many years. As travel restrictions are lessening, this is a market readying to open again. One of the downside of rentals for students is the break periods. In this periods you have to switch to vacation rentals.


Indicating a steady market opening up
Interns and students seeking short-term rentals for practical studies drive steady demand.

students | mid term rents


Those in between homes


Mid-term lets are very popular with couples and families between homes. Having sold one property at a time that doesn’t fit with a moving-in date for the next, this temporary mid-term fix is ideal. A fully furnished home-from-home is the ideal solution for these renters.


Relocations


Many expats and retirees seeking a life in a new country will test-drive locations utilizing mid-term lets. Being able to live as a resident in a new town or city for 6 months or a year before committing to buy a home of their own gives an authentic flavour of living somewhere new. It also provides those who have made up their mind that it’s where they want to live some breathing space to find exactly the right property for them, in the best area for their budget.


Enjoy higher quality tenants

The tenant creating a mid-term home-from-home typically comes from a preferable background than the typical tourist who will often show little respect for a property they’re only going to live in for a week or two.


UpperKey property management blue banner

Less time spent on paperwork, admin and changeovers

If you consider you’d need up to 15 or 20 different short-term tenants to cover the duration of a mid-term let, it’s easy to see how much time and effort you stand to save. That’s a lot less marketing and communication. And imagine the time you’ll save without the multiple deep cleans, changeovers, arrivals and departures.


Reduction in costs

As outlined in the previous paragraph, there’s a lot less effort required with one mid-term let over multiple short-term bookings. Despite the lower rental fee, you still stand to achieve as good an income due to the amount of money you’ll save without all of that extra work and expenditure.


The process of setting up a mid-term rental


Market your property


You can find mid-term guests on traditional short-term let platforms, but chances are you’ll have better results utilizing more niche and appropriate websites.


Fine-tune your listing


The information provided in adverts should be less about the tourist lifestyle available to your guests around your property and more about local conveniences and amenities. Your guests will be more interested in where the nearest grocery shops and public transport links are over the best photo opportunities, galleries and museums.


Adjust your rates


You’ll need to do plenty of calculations to find out the correct rents to charge, to make the same, or a better income, under your new regime and lower costs. Your guests will expect a cheaper rate than a short-term option, but higher than the long-term rent.


Screening your guests


It’s relevant to find out more about your guests than if you were just housing a couple of tourists for a week or two. These people are going to be living in your property for much longer periods, so you should check that they’re respectable and responsible.


Create the correct paperwork, contracts or agreements


With any rental, you need a legal contract designed to protect both you and your guests. You also need to know the legal methods of managing the deposit in your country. We always recommend taking legal advice and having a solicitor draw up all contracts.


Or you can leave all the hard work to us…

That’s right. We know how valuable your mid-term rental guests are and how to take advantage of all the benefits they create. Our team are experts at matching tenants to properties, and also at managing every step of the process.


We believe we’re your very best bet in finding the right tenant for your property and handling everything it takes to home them in your property on your behalf. You won’t find a simpler system. We do all the work while you earn the profits.


If you’re thinking about how to make mid-term letting work for you, give us a call. We’ll tell you what you can hope to achieve and how much you stand to make by letting us take care of your business.


Promising stress-free and profitable solutions
Let us handle your mid-term rentals for stress-free and profitable results.

Professional property management


Don't forget to subscribe to our YouTube channel!

Click the icon below.




Did you already know?


Did you know? We are listed in travellistings.org's Greater London Vacation Listings, check here: https://www.travellistings.org/England/Greater-London/C1-17-1-0.htm">Greater London Vacation Listings


Contact us


Get in touch, get started today

73 Cornhill, London EC3V 3QQ, UK Phone number: +44 7782 502628


e-mail: owners@theupperkey.com

Comments


Determine your property's rental value with UpperKey as your tenant