Hotel Manager companies like UpperKey exist to provide essential services for hotels regardless of their size and scale of business. Any licensed hotel accommodation owner can take advantage of these services, and there are even those that specialise in boutique hotel ownership models and niche branches too. So, why use a hotel manager? What can they do for your company that you can’t do yourself? The answer is multi-faceted and all are explored in the post below.
What Is Hotel Management?
Hotel management consists of many layers. These companies initially began as a way for larger brands to support daily operations and create a more functional business model. They play a key role in facilitating employees to fulfill their responsibilities professionally, increasing asset value, focusing on occupancy levels, and helping to boost rates whether nightly or over extended periods. When the decision is taken to engage with hotel management services, hundreds of doors are opened and the opportunity for successful strategies is increased exponentially.
Who Can Use a Hotel Manager?
Hotel Manager schemes can be enjoyed by a range of business owners in this industry. UpperKey engages with independent hotel owner models, privately owned hotels, and hotel ownership groups. There are also more general companies that affiliate with larger brands and increase their efficacy on multiple levels. Regardless of what your hotel looks like, some congruent factors are relevant to everyone in leadership positions and all the staff they employ too.
Why Hotel Management is a Good Idea
So, what’s the big appeal? Aside from everything already mentioned above, this fraction of industry exists for good reason. It has more than survived, it has undeniably thrived and developed since the infancy of its development. It is a good idea because it supports and facilitates optimal business models and engages with positive strategies to improve revenue outputs, asset viability, and internal functionality factors. Everyone can benefit from outsourcing core areas and it makes sense from a business perspective when it comes to bolstering your capacity.
The Advantages of Hotel Management
The advantages are important to discuss because this is where the real representation of value comes into play. It is a symbiotic relationship that performs multiple functions that merit exploration and implementation. Below, you can find seven key pros in favour of hotel management models which prove why they are a great idea overall.
Hotels need guests. This is just a fact. Without guests, a hotel would be for all intents and purposes, entirely redundant as a structure. It is hard to move around this core truth, and that is why a core aspect of any hotel strategy should exist to serve positive occupancy arrangements. For smaller models like Airbnb platforms, where brand is not necessarily the driving force, hotel manager schemes can provide essential advice and plans for acquiring guests. For bigger structures and established companies with multiple assets worldwide, hotel manager models are there to secure this base and build upon it.
What do guests want from their accommodation?
A secure base
Clean and hygienic facilities
Comfort and nurture
Value for their money
Positive interactions with employees or owners
A welcoming environment
Incentive to return
If you do not have a route to addressing all of these factors, your business will fall short. Hotel manager companies strive to never neglect any key area in need of attention and focus on building strength where weakness has been exhibited.
Promotional factors in the context of hotels and accommodation services have many moving parts.
There should always be a clear trajectory for pushing brand awareness, whatever that looks like because without this your asset will fall flat. Brand awareness means letting potential guests know who you are, what is on offer, and why you can meet their needs in this context. For bigger companies, it is also about highlighting the core themes that are already established and representing brand engagement in the best possible light while boosting the scope of exposure. For smaller companies like Airbnb owners or general apartment accommodation models, it is about providing information about a property and representing how best to market it. Reputation management through branding and marketing is proven to yield success in vital areas.
This can be done in a few different ways:
Managing your online presence and updating, maintaining, and improving your website. Having an online platform is essential for modern hotel success. It has to be user-friendly, client-focused, and bring the best of your business to the forefront of viewers’ attention.
Marketing pushes where necessary to boost engagement and promote the services you have to offer.
Manage reviews and other outlets such as social media in a positive framework to boost performance and the positive effects too.
Promotions are always welcome, and guests will positively engage with discounted rates or early bird sales figures too. They are a tried and tested method for positively introducing, establishing, and managing new businesses on the market. They are also an effective method for bigger brands to re-engage clients and reaffirm their status in the wider remit of business. This industry is undeniably competitive, and without a niche or strategy, it will be impossible to make waves and stay afloat.
If nobody knows you exist, you will never find a guest. Hotel managers strive to boost the hotel’s profile, enhance its reputation, and bring about better sales and commercial channels through their expertise and insight. This support is arguably invaluable and is a highly effective model that has seen major growth over the past fifty years. Whether this looks like tweaking and updating your online presence, or running targeted campaigns, it all adds up to a highly advantageous affiliation.
It is common knowledge that occupancy rates shift on a frequent basis. To properly navigate this, a hotel management company is your best option. They are in sync with current trajectories and focus on updating your business rates to the optimal outputs in order to maximise profits and support a healthy B2C relationship within the framework of your scale and capacity. Of course, all the usual factors will come into play, for example, the location of your asset and seasonal events too. However, the purpose here is to acquire a more consistent and fair movement for every day that you are operating.
Auditing and Maintenance
Every asset in this industry requires maintenance and regular upkeep. If something breaks, it has to be fixed to avoid negative repercussions and avoid losing essential revenue. The hotel or apartment also needs frequent auditing to ensure it complies with all current regulations, is operating legally, and is providing the best possible experience for the guests. These services can and will take care of all these elements so that you can focus more on the management of daily operations and continue to make a profit without having an integral role in the operations of the hotel.
Employees are essential parts of the framework of most hotels. They are the people on the ground that keep the business functional and their knowledge, skills, and positive engagement are essential to operations. Hotel manager models work by training staff to excel in customer service, arguably one of the most important skill sets to bring into the hospitality arena.
Other benefits include a clear focus on recruitment, staffing, and human resources. The hotel industry has a high turnover rate and low retention rate when it comes to employees. This means there is a pressing need to fill the gap and recruitment will take up a large portion of time from management if not correctly outsourced. Through the use of a successful hotel manager, these areas are better looked after and therefore naturally increase the value of your asset, which leaves more time to focus on operations and logistics.
It is incredibly important to implement and establish a long-term vision for the hotel. This is all supported by effective revenue management. All businesses have a budget to work with that covers suppliers, payroll, maintenance, and general turnover factors. You have to work within this framework to optimise successful outputs and stay in business. Moving with a hotel manager means this is all looked after and you receive expert advice on how to make this work more productively.
So, why use a hotel manager like UpperKey? The answer is clear. Not only are they able to boost your productivity in key areas, but they are also there to support functional operations and provide successful trajectories for the future.