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Maximizing Profits in London: Is Short-Term Letting a Viable Business Model?

Landlords are struggling in the current economic and potential clients, with most people feeling the pinch of the cost of living rising and the government squeezing for one thing, more tax. This landscape has led to difficulties in making a profit on buy-to-let properties or sell properties, especially in this swinging city called London, United Kingdom, where the property purchase price far exceeds the earned rent. Therefore, to manage the financial issues, many landlords have converted to short-term letting. And that was the perfect idea to create and sell above several business ideas as a profitable business in London.

Find an interested location and companies to finance the property and increase your sale, creating your own website fo the client. Research what a successfull entrepreneur is and do your training. Expand your interest in other marketplace, too. Get paid to focus in your network and develope new skills in order to succedy.

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Airbnb short lets

With websites like Airbnb providing easy access to the short let market businesses, landlords are making a substantial improvement in their monthly income. There are two types of lets. Although short-term letting is a great way to make quick cash as a landlord, is it viable for long-term profit? We discuss this below.

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What Are Short-Term Letting?

The majority of people are used to seeing let periods of a year or more, which helps guarantee the landlord has enough to cover the mortgage, sometimes with the help of a guarantor who can be a family member. If a rental agreement is signed for 6 months or less, it’s considered short-term. However, despite the flexibility to allow 6 months, young people are looking for short term let in the capital city of London 1 month on average or just a few weeks. Tenants sometimes are required to have the correct visa.

Short stay demand

For the most part, short-term rentals are used for profitable businesses and holidaymakers. The demand for such properties has risen significantly since many people started working from home more often also with an e commerce or via social media gaining a profitable business idea with their online store for potential buyers . These workers typically like to escape their usual surroundings and still get work completed, which makes a short stay useful.


Owning a property and renting it out for the long-term means that you can’t use it in times of need, or for a holiday. However, if you opt for short-term lettings, you can plan the time and take it off the ready market when you need to stay there. This flexibility allows property owners to benefit greatly from their portfolios.

Short term accommodation bills

Despite countless security and financial checks, there’s nothing a landlord can do about the occasional bad tenant, which can end up adding substantial repair costs when they leave. Unfortunately, the time it takes to evict a tenant can be lengthy, making it almost not worth it. However, when landlords face bad tenants in a short-let home, they vacate much sooner, and costs are limited.

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Short term rentals utility bills | Apartments in London

When you compare the cost per day of short-term and long-term lettings, you will always find that long-term is cheaper. However, opting for the former will bring in more cash, which is a win for landlords. Further, if you compare the price of a week in a hotel to a short-term rental, you will find short-term rentals are much cheaper, which helps to increase the demand for short-term lettings.


Wherever there are advantages, the disadvantages aren’t far behind. When you operate a short-term portfolio, you can’t always guarantee the rent because it relies on social trends and seasonal peaks. For example, you may find that your lucrative business structure struggles through the winter holidays because not many people are heading out on holiday or online business ideas in the uk with an e commerce store. Unfortunately, you still need to cover the costs. However, you can mitigate this risk by running to UpperKey, who can take over the money management of your property and pay your rent for a guaranteed period.

Short term rental restrictions

If your property is based in London where it is a ritual to have afternoon tea, you will need to adhere to tight government restrictions, most significantly the 90-day rule. The government ruling dictates that short-term lets are only allowed to be rented out for an accumulative total of 90 days. To get an increase on this, you will need to apply for a special permit.

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Serviced apartments - managing

Building a rapport with short-term guests can be difficult, which makes managing the property a mission because you have to deal with several guests over a short space of time. Further, because you will have more groups of people coming and going, certain areas of the building will wear quicker and professional, which will increase the cost further.

Buy-to-Let Mortgages and Short-Term Letting

When you invest in a property for buy-to-let, you may struggle to switch over to short-term lettings. If you’re thinking of making the change, you will need to talk to your mortgage provider to find out if they will allow it. Alternatively, if your mortgage is for residential and you’re looking to start letting your property, you will need to switch over your mortgage first.

Serviced apartment - securing costs

Securing consent from your lender will depend on your circumstances. For example, if you are moving away for a number of years with a view to coming back - you are more likely to be granted letting consent. However, if you’re moving to a new home down the road, you should expect your request to be denied. When you change renting styles, you need to be prepared for any quiet periods, which means having available cash to cover the costs in the absence of tenants.

Find a Property Management Partner

Managing a monthly rental London property will be time-consuming, which can get in the way of portfolio and uk business growth. Therefore, to help make living easier, you can find a property management service, that will oversee the running of your property. You are best off finding a property management service that specialises in short-term lets, like UpperKey.

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Boosting Short Let Revenue

Doing well with short-term lettings means beating the competition and increasing your monthly revenue. Fortunately, there is a range of methods to do this including:

Stunning photography services. A picture speaks a thousand words, so don’t skimp out on the camera.

Craft appealing descriptions. People are more likely to rent from you if the property sounds inviting and warm.

Off-season marketing services. During the winter you will find less football, which calls for a quality marketing strategy with marketing Emails: You will receive newsletters, advice and offers about buying and selling businesses and franchises.. Offer promotions and increase social media advertising like Facebook. You can make money if your property feel cosy, and with good value, you are likely to attract winter staycation guests. Search online for the profitable business ideas.

Get more reviews. Negative reviews can crush your presence on Airbnb and other platforms, so try everything to boost your review numbers.

Automate admin. We have the luxury of living in the tech age, which means there’s an app for almost every admin task you can think of - it will save you lots of time having so much information technology.

The Post-Pandemic Staycation Boom

The pandemic taught people how to live life indoors, which saved them money on expensive holidays. However, many households are looking for staycations, which let them experience life outside of their usual environment. Therefore, monthly apartment rentals London have risen in demand, as more people look for a taste of life on the other side. If you own short term lets London 1 month properties, you will need to target the staycation audience to get the most out of your business.

The Rise of Remote Businesses

We already mentioned that remote workers use short term lets when they need somewhere with traditional amenities.

Therefore, if you’ve got short term lets London 6 months in your portfolio, you need to direct your efforts at the United Kingdom business-minded clientele. To help avoid quiet spells, you can offer amenities that remote workers would enjoy, including a desk, comfy office chair, plants, and appropriate lighting. Then, when you’re setting up promotions, make generous offers for small businesses.

You should support businesses in the tourism sector when you can. If you recover part of your mortgage through promotional lettings, you will be better off than paying the full price.

When you have a profitable business ideas with a small investment and you find a great opportunity and a great place to start you should start a business in the uk with a eye catching business name for clients and sell whatever you want to make money. With little capital of money to finance, you can also open a franchising in the fast food joint restaurants for your clients with delivery services and health insurance for workers, or a gift shop or any kind of shop wih a successfull online website, but you must pay a franchise fee.

Rent premises and cooking types of equipment that happen to be the most expensive in London. This is a profitable business in the uk capital city London, but also in other countries in the European Union.

There are many business opportunities outside with profitable business ideas and starting a small business is a big step. You can become a personal trainer with few gym equipment and doing your work online, making your costumer fitness journey a success and attract other clients. Personal trainers were very helpful during covid 19 for many clients. You can choose your successful job. It is only your choice and idea whether to expand yourself, develop apps, open your own brand, spend time to hire employees. Get paid for selling ideas online, as well.

Either you become a personal trainer with a good business idea or pet sitting, which is very common in the uk, you should catch all the opportunities to find a better place in the coming years, so start a business, even if it's a small business with a small investment and your own online store with delivery services. With many business ideas out there, you can just consider if you want to add delivery services or not first.

Here some profitable business ideas

Either restaurants or e commerce, you start the venture or corporate. Write history with you high motivation and create suitable events for a customer or challenge the fashion center for your target customer. Creativity is the key. entrepreneurs use the developed technology and understanding the infrastructure of the retail can help. Get an insurante and train yourself during the process of a brighter future. Make profits taking advantage of a good software. Pay taxes as a person who does different jobs.

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Try Airbnb for Short-Term Letting

One of the most recognisable short-term let brands out there is Airbnb, which offers a secure platform to advertise your property for customers and earn extra money. Putting your property up for customers on Airbnb is simple, you will just need to pay a host fee of around 3-5%. You can find out more about Airbnb here. You don’t need to worry about your cleaning costs when using Airbnb because the guest is charged around 14% host fees, which account for any cleaning job.

Managing a short-term let property for potential customers and clients around the world can be time-consuming, which is why many owners outsource the task to a third party with success and knowledge like Upper Key.

UpperKey is excellent for guaranteeing rental payment and needing little effort from owners, which is a win-win in anyone’s books. On a standard business plan, owners benefit from a stable income and get to pass off all management responsibilities for a set time.

Further, UpperKey works around the world, and can help you manage the impacts of the 90-day regulations. UpperKey's expertise in London (United Kingdom) makes us the perfect business idea of business partner for investors, as it can use its knowledge of popular tourist and new business hotspots to utilise your property.

The Verdict

Despite being the target of high rental prices and short-term let regulations, London, United Kingdom, is still one of the most sought-after destinations in the world. The 90-day limitation on short-term lets causes concern for many owners as to whether it’s a viable and great business idea. Fortunately, thanks to other services like UpperKey, rent can be guaranteed over the long term, but the property is let out for short-term usage, which is an enormous benefit.

Therefore, to answer the question of profit, it depends on the approach you and companies take. If you manage the property on your own and only have London-based properties, it likely isn’t a great plan - when you use property management services and rent guarantee schemes, short-term letting becomes a lot more a profitable business in the uk to earn money.

Indicating that partnering with such services can make short-term letting a profitable business in the UK
Profitability with the Right Approach

Short term rental serviced apartments with several business ideas

Did you know?

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Upperkey Founders :

Benoit Lam @benoit__lam Johan Hajji @HotelMarket20

Short term rental specialists. Make your apartments in London profitable with many business ideas.


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