top of page

Maximise your rental income!

Maximizing Airbnb Profits in Estepona: Expert Management Tips & Strategies

Nestled between the glitz of Marbella and the iconic Rock of Gibraltar, Estepona offers a captivating blend of traditional Andalusian charm and modern coastal luxury. It’s not just another town in the Costa del Sol. Estepona has blossomed into a go-to destination for those seeking a more relaxed and genuine Spanish coastal experience. For property owners, this evolution presents a unique opportunity in the holiday rental market. Here, the UpperKey team explores the advantages of renting out holiday properties on Airbnb in Estepona.

Property Management and Airbnb Concierge Services

Estepona’s Growing Popularity

The town’s reputation as an unspoiled jewel has grown immensely in recent years. More tourists are looking beyond the well-trodden paths, seeking authentic experiences. Estepona, with its whitewashed buildings, bustling marina, and extensive promenade, delivers this in spades.

The influx of discerning travellers ensures a steady demand for holiday rentals. For property owners, this translates to an opportunity for consistent bookings, even outside the traditional high season.

A Coastal Town with Inland Allure

Unlike some of its counterparts, Estepona offers a dual appeal. Beyond its serene beaches and bustling marina, it also boasts a wide array of verdant landscapes and mountains. This unique positioning opens avenues for a variety of guest experiences for long- and short-term stays. As a property owner, promoting both coastal and inland adventures, from beach days to hiking trails, can attract a wider range of holidaymakers.

Estepona stands out by offering both coastal and inland experiences.

Artistic Flair

Estepona has taken urban beautification to another level with its captivating array of street murals. These aren’t just splashes of paint – they are intricate works of art that tell stories, turning the town into an open-air museum.

Property owners can tap into this artistic vibe by creating an ‘art trail’ for their guests, or even collaborating with local artists to infuse some of this artistic spirit within their rentals. Think local artwork displays, mural-inspired décor, or even hosting art workshops within the property.

Gastronomy: A Feast for the Senses

Estepona’s culinary scene is a fusion of traditional Andalusian flavours with modern twists. The town boasts a range of eateries, from local tapas bars to gourmet restaurants. Property owners can create gastronomic experiences for their guests. This could be in the form of a welcome hamper filled with local produced food and wine, a map showcasing the best churro spots, or even organising cooking classes held at the property.

Tailored Wellness Retreats

Wellness tourism is on the rise, with travellers seeking both mental and physical rejuvenation during their breaks. Estepona, with its tranquil ambience, is a prime location for such getaways. Properties with facilities like yoga spaces, meditation corners, or even partnerships with local wellness experts can cater to this segment, offering tailored retreats and packages.

Old Town in Estepona
Estepona's peaceful ambiance is perfect for wellness tourism.

Engaging the Digital Generation

Estepona might be rooted in tradition, but that doesn’t mean that it’s disconnected from the digital age. The younger generation, driven by Instagram-worthy spots and unique experiences, are flocking to the town. Property owners can appeal to this demographic by ensuring their properties aren’t just comfortable, but also ‘shareable’.

From Instragrammable corners, tech amenities like home tech features, to offering insights on the town’s most photogenic spots, integrating the digital aspect can give your property a distinct advantage.

Community Events

There are regularly hosted events that cater to both locals and tourists to Estepona, but also cultural festivals, music events, or local markets. Staying updated on these happenings and informing guests can enhance their stay manifold. Whether it’s a jazz festival at the port or a traditional Feira (fair), ensuring guests have a local event to participate in or witness can make their holiday all the more special.


The skyline in Estepona isn’t just about beachfront villas and contemporary flats. The town boasts an architectural diversity that speaks of its rich history. From Moorish influences in the Old Town to modernist structures along the coast, the town is a visual delight for architecture aficionados.

For property owners, this variety of architecture presents a branding opportunity. Highlighting the architectural nuances of your property, or even the surrounding area, can be a draw for guests who appreciate design and history.

Competitive Yet Profitable Rates

While Estepona might not command the high premiums of its famous neighbour, Marbella, its growing reputation allows for competitive pricing. The town’s charm allows property owners to offer a unique experience, and this can justify the rates that yield a healthy profit. Highlighting the locality’s authenticity, combined with top-notch amenities, can position your property as a premier holiday spot.

Cultivating Memorable Stays

Estepona’s cultural tapestry offers property owners the perfect opportunity to craft memorable stays for guests. From the stunning Orchidarium to the murals that adorn the town, guests have a lot to explore. As a property owner, offering curated local experiences, be it a guided tour of the Old Town or recommendations to local tapas bars, can enhance your guests’ stay, ensuring they leave with cherished memories.

Keeping it Personal

The beauty of Estepona lies in its personal touch. Holiday rentals here have the opportunity to mirror this ethos. Adding personal touches to your property, whether it’s a handwritten welcome note, a basket of local delicacies, or bespoke toiletries, can leave a lasting impression on guests, increasing the chances of repeat bookings.

Aerial view, Estepona
Estepona's rising star in real estate and tourism is driven by its commitment to heritage preservation and future development.

Estepona’s Future is Bright

Real estate and tourism experts agree that Estepona’s star is on the rise. The town’s commitment to preserving its history while embracing the future ensures its continued relevance in the tourism industry. Property investments here are not just about immediate returns through rentals, but also about capital appreciation in the long run.

Hands-Free Property Management Solutions

Estepona’s rise as a holiday hotspot has led to an uptick in businesses catering to vacation rental owners. You’ll find UpperKey’s property managers working in Estepona, offering end-to-end solutions from marketing your property to ensuring that it’s in tip-top shape for the next guest. By partnering with experts, property owners can ensure their rentals run smoothly with minimal direct involvement.

More than just another town on Spain’s southern cost, Estepona offers a blend of traditional and modernity, of relaxation and adventure. Are you ready to start your Airbnb journey here? Contact UpperKey to discuss your plans.

Property Management and Airbnb Concierge Services


Determine your property's rental value with UpperKey as your tenant

bottom of page