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    A Short Guide to Sentiment Analysis
    Business

    A Short Guide to Sentiment Analysis

    Sentiment analysis is the process of applying natural language processing and machine learning to determine the feeling of the users...
    Fact or Opinion? One Big Flaw of Sentiment Analysis & How Brands Can Get Around It
    Business

    Fact or Opinion? One Big Flaw of Sentiment Analysis & How Brands Can Get Around It

    Sentiment analysis (also referred to as social listening and opinion mining) is used in media monitoring and allows brands to...
    Changing Churn into Chances
    Business

    Changing Churn into Chances

    Reducing your churn rate needs to be your first priority. You can’t afford to lose hard-won users you’ve invested time and money...
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